Jim Jackson - Twitter, Facebook, blogs, grapevine—of these four choices, which do you think has the potential to provide tremendous growth in leads? If you said Twitter, Facebook and blogs, you’re right.
Opening a dealership today can be very different than opening a dealership just 10 years ago. Through technological innovations, processes in all areas of the dealership can be improved for both the dealership staff and the customers.
Jim Rucker - One of the biggest challenges for businesses entering into Web 2.0 and using social media to promote their products is finding the time to do it all. Every site has a different interface, a different user-base, and different ways they can be used to enhance your marketing.
Greg Goebel - The past 12 months have provided a bumpy ride for most of those involved in the special finance industry. As credit tightened after capital markets vanished and delinquencies rose, dealers felt the pinch all across the country.
CarBiz CEO Carl Ritter did not set out to launch a chain of buy here pay here stores. His company began as something much different.
Glynn Rodean - There are plenty of dos and don’ts when working in a business development center. How often do you train and test your business development representatives (BDRs) to ensure they know the dos and don’ts and are performing to the best of their ability? ...
The difference between a $1,000 gross profit and a $2,500 gross profit on a special finance deal is the amount of work that goes into the deal... ...None of that is easy, especially in today’s market.
When we are as busy as we have been, I become anti-technology and pro-people. I know, some of you hard-core geeks out there are thinking, “Master your technology, have more time for people.”
Jennifer Murphy - Would you like your service department to gross tens of thousands of dollars more each year? The answer seems like a no-brainer, but many dealerships aren’t taking advantage of additional profits that can be had by selling service contracts on the service drive. Chuck Fairbanks Chevrolet’s service department, however, is grossing an extra $7,000 a month by doing just that ...
When it was launched in 2000, SmartAuction was intended to serve as a means of remarketing off-lease vehicles for GMAC to GM dealers. As it exists today, SmartAuction has grown well beyond its original concept and shows no signs of slowing down.
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