BDC - Tagged Posts - Auto Dealer Today

Pay For Performance: Change Is Necessary - Sometimes

Michael Rees - If you want to get the most out of your sales team, you have to motivate them with compensation ...

Climb, Confess, Comply: What To Do When You Get Into Trouble With A Customer

Will Parquette - New or inexperienced salespeople may at some point “paint themselves into a corner” with a customer by making a mistake and not knowing how to correct it or where to go for help.

You Can't Score "Wow"

Greg Goebel - One inherent problem is that the numbers can be deceiving because they don’t measure people that don’t buy from you ...

Your Identity Theft Program: Comply Or Risk Fines

Lisa Asbell - If you have a data breach and a customer suffers losses (or even worse, if multiple customers suffer losses), you can be held responsible for those damages along with federal and state fines...

New Wireless Options On The Horizon

Jeff Smelley - Early next year the FCC is scheduled to auction additional airwave space to wireless providers. In so doing, Kevin Martin, chairman of the FCC, proposes to remove the restraints which cell phone providers have enjoyed for years.

Dancing with the Cars: Don't Allow a Premium to Become a Promotion

Rob Anderson - Think about your presence in the marketplace. What does it say about your dealership? Are you all about: price, warranty, service pre-owned or a combination of these and many others? You have to be “about” something.

Lot Rot Ruins Profits: Four Tips To Achieving The Perfect Turn

Ryan Linnehan - Did you ever notice how if you put a car on the lot fully reconditioned and then review that same car after it has sat out there for 60 days, it seems to need to be reconditioned all over again?

Service Expansion in Sin City: Norm Baker Motor Company Planned to Succeed

Jennifer Murphy - Purchasing the proper equipment, a vital component of success for any service department, is an expensive investment for dealers...

Pick Your Legal Battles Wisely: Sometimes It Doesn't Pay to Fight

Thomas B. Husdon, Esq. - The estimated cost to disassemble the engine was $1,500. Van Eman believed that C.A.R.S. had no intention of honoring the limited warranty and would continue to demand additional tear down and diagnosis until...

Marketing and Advertising Your Special Finance Department: Part One

Greg Goebel - Efficient marketing is achieved in automotive retail when the total numbers of customer opportunities equals the maximum number that the sales team can properly handle.